“…a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – this is the mostly read Content Marketing definition online.
The key features of a content are valuable, relevant and consistent. And a content becomes a marketing tool only when people come upon it, wish to access it. So, the very basic content needs of the end users are —
Valuable Content: Something that is not even worthwhile to read or watch, something that is far away from the requirements or interests of your targeted audience, never can entertain the mass. A valuable Content (a blog or a video) is that reflects the people’s values, satisfy their intentions, matches their requirements. Therefore, creating valuable content is on the most important content marketing solutions.
Relevant Content: Same as before, your content must satisfy your client/ audience requirements. It must be relevant to your services, products, your customer interest. Simply, your content needs to be the answer to all your clients’ queries. Not only that, but the contents are required to be catchy, captive and informative.
Consistent Content: Consistent content not only mean content on a regular interval, but consistency is required in content style as well. When you maintain a particular style, presentation, tone in your content, your viewers, readers, clients, and networks become acquainted with your brand and wherever (on any platform) they find it they recognize your brand.
After all, good content marketing solutions drive productive client action. People want to do business with those who understand the requirement of the like-minded businesses. They believe on the recommendations of other clients, they trust the branded contents and reviews shared by the similar businesses on several social media platforms, and these reviews take on added verisimilitude. Content marketing gives businesses the prospect to earn that credibility by organizing such messages that reflect how your service can bring a positive change the existing process.
Why Content Marketing?
Once we know what is content marketing, it is essential to know why content marketing is profitable for your business.
Initially, what we need to know is the four basic features of Content Marketing Solutions that make a content marketable —
Perception: Prior to perception, every customer has their own requirements, but they are not conscious about the available solutions. So, content firstly needs to make a reader/ viewer curious about the solution he/she were not aware of.
Research: As of now, the clients are aware of the solutions and they want to gather more knowledge on the solutions. Therefore, your contents must educate them and satisfy their curiosity.
Consideration: After educating your viewers/ readers, your content needs to make it easier for them to compare two or more products/ services that they can be sure of getting the best service at fair price.
Decision Making: Finally, your content must conduce the client to a decision making move and expedite with the transaction gateway.
ROI for Content Marketing Solutions
When it is done with the highest professionalism, the ROI for Content Marketing can be miraculous. This particular marketing strategy also offers additional benefits to other digital marketing channels. For this reason, many companies focus on Content Marketing Solutions rather than any other SEO efforts.